27 Unbreakable Rules for Building a $100M+ Brick-and-Mortar CPG Brand – Paperback

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by Mark Young (Author), Benjamin Hardy (Foreword by)

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.

In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.

Distilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.

A must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.

Number of Pages: 218 Dimensions: 0.5 x 8.5 x 5.5 IN Publication Date: March 18, 2026

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