Strategic Customer Relationship Management: Foundations and Applications – Hardcover

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by R. Shanthi (Author)

Customer relationship management, or CRM, has escalated into a subjectof major importance. CRM builds especially on the principles of relationship marketing, the origins of which involving building relationships ofmutual value between suppliers and customers, have existed since the start of commerce. However, what has changed over the past decade is a series of significant trends that collectively shape theopportunity better to serve customers through information-enabled relationship marketing, o

Number of Pages: 270 Dimensions: 0.63 x 9.61 x 6.69 IN Publication Date: July 01, 2021

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