Marketing Metrics and Frameworks: Eight Real-World Case Studies from Latin America

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by Sammy M. Liberman (Author)

Undoubtedly, this is an excellent book, full of technical recommendations based on the application of quantitative models connected to the marketing area. Those who are interested in deepening their academic and professional development will surely benefit from this book that transmits invaluable experience in the field.

Number of Pages: 370 Dimensions: 0.77 x 9.69 x 7.44 IN Publication Date: December 04, 2016

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