Marketing Fundamentals: Core Principles for Today’s Evolving Landscape

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by M. Vidhya (Author)

INTRODUCTIONEVOLUTION OF MARKETING CONCEPTMODERN MARKETING CONCEPTMARKETING FUNCTIONSMARKETING MIXMARKETING ENVIRONMENTMARKETING RESEARCHCONSUMER BEHAVIOURMARKET SEGMENTATIONPRODUCTPRICINGCHANNELS OF DISTRIBUTIONPROMOTIONMARKETING OF CONSUMER GOODSMARKETING OF INDUSTRIAL GOODSMARKETING OF AGRICULTURAL GOODSMARKETING OF SERVICESRURAL MARKETINGRETAILINGE-MARKETINGMARKETING INFORMATION SYSTEMCUSTOMER RELATIONSHIP MANAGEMENTREVIEW QUESTIONSGLOSSARYREFERENCESINDEX

Number of Pages: 420 Dimensions: 0.93 x 8.5 x 5.5 IN Publication Date: May 21, 2019

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