Environmental Public Relations Management: Strategies, Principles, and Real-World Case Studies – Paperback

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by Vincent O. Uffoh M. Sc (Author), Ikechukwu E. Nwosu Ph. D. (Author)

This book ENVIRONMENTAL PUBLIC RELATIONS MANAGEMENT is about man and his physical environment. It is about balanced or sustainable development. The book is on environmental public relations, public relations and social marketing and the mass media. It is focused on how various aspects or ramifications and strategies of modern public relations management can be gainfully and systematically employed in helping to manage environmental issues and problems in contemporary world. In addition and also very importantly, this book is written to help fill a gap in the public relations literature. It is to serve as a basic definitive book that will help the growth of knowledge and practice in environmental public relations (EPR) management. It also instead, hopes to serve as a catalyst for more of such authoritative and research-based books on environmental public relations. Prof. Ikechukwu E. Nwosu, the lead author of this book is currently the Director of the Institute of Development Studies, University of Nigeria (Nsukka), Enugu Campus, Enugu, Nigeria. He was the immediate past Dean of the Faculty of Business Administration, and Former Head, Department of Marketing in the same University. He is also the current President of the African Council for Communication Education (ACCE), Nairobi, Kenya, and Fellow/Chairman Education and Standards Board, Nigeria Institute of Public Relations (NIPR), Lagos, Nigeria. Vincent O. Uffoh, the co-author is currently a consultant in environmental management and Public Relations based in Abuja, Nigeria.

Number of Pages: 314 Dimensions: 0.66 x 9.02 x 5.98 IN Publication Date: April 15, 2016

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