Mastering Media Strategy: Purpose, Passion, and Publicity for Nonprofits and Advocacy Groups

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by David Hamlin (Author)

A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. “If you want to move, change, shape or lead then Mastering The Media is the first place to start.” Darryl Young, Former National Media Director, The Sierra Club “. . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk.” Mike Alvidrez, Executive Director, Skid Row Housing Trust

Number of Pages: 100 Dimensions: 0.24 x 9 x 6 IN Illustrated: Yes Publication Date: April 14, 2008

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